The latest addition hopes to speed up the payment process for its customers who are purchasing items through either a mobile or web checkout page. Now optimised for mobile devices, the user only needs to click a few times to authorise a transaction, with the "Pay with Barclays Pingit" button eliminating the need to enter too many personal details. Barclays believes this could up the number of consumers who choose to spend this way, with many previously being put off by lengthy checkout procedures.
Mike Walters, head of UK corporate payments at Barclays, explained: "For mobile-enabled businesses, this is a great way to increase sales conversion by reducing payment input errors and increased consumer assurance at checkout. For new players to the market, it is an easy, low-risk way to enter into mobile commerce."
Customers will now also be able to buy products straight from an advertisement when logged into their Pingit account. By simply scanning a QR code displayed on the ad, the user will be presented with product information, such as price and delivery options, before being given an option to buy the item.